Jackson suffered a setback on January 27, 1984, which was to have repercussions for the rest of his life. While filming a Pepsi Cola commercial at the Shrine Auditorium in Los Angeles, he suffered second degree burns to his scalp after pyrotechnics accidentally set his hair on fire. Happening in front of a full house of fans during a simulated concert, the incident elicited an outpouring of sympathy. Jackson had his third rhinoplasty shortly afterwards, and began treatment to hide the scars on h